sELECTED WORKS
👉 Medium.com
“The Swiss Cheese Mafia” (20K+ views)
“Do Alpha Males & Females Actually Exist?” (59K+ views)
“Stores Are Using Music to Make You Spend More” (61K+ views)
“If We All Hate Ads So Much … Why Do They Still Exist?” (29K+ views)
“‘I was sued for sounding like myself’” (31K+ views)
“The Economics of a One-Hit Wonder” (43K+ Views)
“3 White Privilege Blind Spots in Boston That Are Keeping Us Racist”* (263K+ views)
*co-written with my sister, Julie Devaney Hogan
👉 HubSpot.com
“Is Your Coworker Actually an A-hole? [Flowchart]”
“Say ‘Yes’ to Drugs? The History of Pharmaceutical Marketing”
“Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome ‘Stoner’ Stereotypes?”
“Better Content Through Chemicals? How Caffeine, Alcohol, & Other Substances Affect Creativity”
“Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide”
“Nostalgia Marketing: Harnessing the Power of the Past”
“The 6 Building Blocks of Organizational Structure [Diagrams]”
👉 Drift.com
“Confessions of a (Former) Content Farmer”
“3 Popular Technologies That Were Ahead of Their Time”
“The AI & Machine Learning Glossary for Marketers”
“Infographic: The Evolution of Sales Tools”
“Infographic: Rise of the Chatbots”
“The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt”
“What A Trip To IKEA Can Teach You About The Future Of SaaS”
gHOSTWRITTEN BOOKS
Conversational Marketing (Wiley)
Brands I’ve created content for over the years:
