Required Reading for Content Creators

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”

–Stephen King

Want to know how content can help businesses succeed and how content creation/content marketing fits into the broader context of inbound marketing? Check out:

  • The New Rules of Marketing & PR
    by David Meerman Scott


  • Inbound Marketing
     by Brian Halligan & Dharmesh Shah

Ready to learn about content strategy, creating a content schedule/calendar, and best practices for producing specific types of content, such as blogs, webinars, white papers, and podcasts? I highly recommend:

  • Content Rules
     by Ann Handley & C.C. Chapman

Want to convince your boss that giving valuable content away for free is “totally groovy, man”? Go with:

  • Marketing Lessons from the Grateful Dead
     by David Meerman Scott & Brian Halligan

Struggling to find that creative spark? Trying to build a pipeline of ideas for blog posts and other content? Tired of books that use too much marketing jargon? Try wrapping your brain around:

  • Disciplined Dreaming
     by Josh Linkner


  • A Whack on the Side of the Head
     by Roger von Oech

Ready to take a break from “business” and read something just for funsies? (Also, are you upset by the deplorable lack of zombies in the above-mentioned books?) Sink your teeth into:

  • The Walking Dead
     by Robert Kirkman, illustrations by Tony Moore & Charlie Adlard

Further reading:

Check out the Content Marketing Institute’s list of “Five Content Marketing Books You Need to Read.”

Know of other books that would be helpful for content creators? Leave a comment below!